CES 2024

Last updated on 2024-01-05 by Emanuel Schorr

January 9th to 12th 2024 is the CES – Consumer Electronics Show 2024 in Las Vegas.

The Consumer Electronics Show is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators. 

CES Gallery Day I

CES Gallery Day II

CES Gallery Day III

CES Gallery Day IV


Some announcements

  • Bosch: The supplier has announced a world premiere for the CES. For the first time, infotainment and assistance functions (ADAS) have been successfully merged in a central computer and a system-on-a-chip (SoC). “Our medium-term goal is to bring even more automated driving functions to the small and mid-size car segment,” says Markus Heyn, Chairman of Bosch Mobility, describing the objectives of the new product. The new SoC maps functions such as automated parking and lane recognition and can control the navigation system or process voice commands from the occupants. According to Bosch, the benefits for car manufacturers include less installation space and wiring and therefore lower costs. Central Hall, Stand 17207
  • Elektrobit is presenting an interactive automotive operating system framework at CES. It uses Ubuntu (Linux) as a basis. Another product is cloud-based ECU virtualization. This allows functions to be developed, validated and tested virtually. A demonstration shows a digital cockpit on a curved display. The cockpit runs on the Unreal Engine and Android Automotive. Sony Honda Mobility uses parts of the technology for its Afeela prototype. Other topics will include products for cyber security (together with Argus) and the Elektrobit partner network. West Hall, Booth 4117
  • Harman will be presenting its in-car experience ecosystem at CES 2024. It is designed to offer users a highly personalized, immersive and safer in-car experience. It uses technologies such as augmented reality, artificial intelligence/machine learning, radar sensors and more. For example, in-car audio systems that can be individually configured for each seat will be on display. This allows the driver and front passenger to listen to different audio content or the passengers in the car can work or play while the driver concentrates on the road. Other topics at the trade fair will include over-the-air updates, V2V/V2X technology and Neo QLED car displays. Central Hall, Stand 19629
  • Magna: The supplier will be showcasing products from the fields of active safety, connectivity and electrification in Las Vegas. There will also be a panel discussion on V2X technology in the West Hall of the Convention Center on January 9. West Hall, Booth 3725
  • Visitors to the Marelli stand will be able to view a replica vehicle cockpit. It is connected to a cloud, is based on a scalable architecture and uses standardized zone control units. This replica of a cockpit is designed to allow functions to be tested and validated automatically. Other demos include a large-format display, ambient lighting, intelligent surfaces, driver monitoring and multifunctional HMI technology. Drive technology is also part of the trade fair presentation: the supplier will be showing an integrated thermal management module and a wireless battery management system with artificial intelligence. Wynn Hotel, Stand Latour 6
  • Sonatus: Visitors to CES can see live demonstrations of in-vehicle data acquisition software at Sonatus. For example, from the joint project with LG Innotek, in which an engine was improved using the closed-loop method. A second demo was created together with Plastic Omnium. It shows how the exterior lighting of a vehicle can be dynamically reconfigured. West Hall, Stand 4325 (Link Sonatus)
  • Valeo will once again be represented with two stands. Within the exhibition grounds, the supplier will be showcasing new products, including software (Predict4Range) that predicts and controls the most efficient thermal management strategy for electric vehicles. For the first time, the company will be presenting technology for wireless charging (Ineez Air Charging). The Chinese car manufacturer Zeekr wants to present its new model at the Valeo stand. The supplier is supplying a 15 mm high bifunction front lighting module and two digital panels with more than 1,700 LEDs. As at the IAA in Munich, Valeo will be demonstrating teleoperated driving together with BMW. Visitors will be able to control and park an iX from a distance. In addition, various development vehicles will be available for demonstration drives in the Piero’s Pizza parking lot. Central Plaza, Stand CP17 (Link)
  • Techcrunch – CES 2024: What we’re expecting
  • VinFast to Introduce New EV Concept and Technology at CES 2024
  • Hyundai Mobis Showcases Innovative Future Mobility Technologies at CES 2024
  • CES 2024: 5 car trends we’re expecting to see (mashable.com)
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Über den Autor

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Emanuel Schorr

Emanuel is a seasoned Business Development Executive and Sales Manager with extensive automotive interior, exterior and electric/electronic technology experience – gained from OEM, supplier and start-up environments. Diverse industry knowledge and global market experience. Broad global network of business contacts. Passionate about building new businesses, closing strategic partnerships and bringing innovative companies and their technology solutions to market.